Balmain Paris – Store Opening & Fragrance Launch during Paris Fashion Week Spring/Summer 2025.

I had the chance to photograph Balmain’s first-ever Paris store — a space that blends the house’s historic roots with a bold, modern edge. The launch also introduced Les Éternels de Balmain, a new collection of eight all-gender fragrances inspired by Pierre Balmain’s legacy and Olivier Rousteing’s vision for the future.

This series captures the quiet luxury and layered storytelling behind the brand’s next chapter in beauty.